Alistair Craft is one of the most accomplished and respected real estate brokers in the Santa Cruz County real estate market today. Throughout his 22 years in the real estate business, he has consistently been ranked as a top-performing Broker and in the highest 1% by RealTrends’ annual rankings in the Wall Street Journal. Over the course of his career serving both buyers and sellers, Alistair has facilitated more than $500 million in sales, a testament to his expertise, dedication and client satisfaction.

Alistair's success is rooted in his deep understanding and unwavering passion for local markets. He brings to the table a wealth of knowledge, negotiation skills, and a commitment to professionalism. In a market like Santa Cruz County, where multiple offers are common and relationships between agents are crucial, Alistair's reputation among his peers speaks volumes.

Central to Alistair's approach is his belief in providing value-add to clients at every stage of their real estate journey. Beyond mere transactions, he focuses on offering comprehensive support and guidance. Alistair's intimate familiarity with Santa Cruz County's neighborhoods and schools, coupled with his extensive network of industry trade professionals (contractors, architects, painters, electricians, plumbers, stagers, inspectors, etc.) enable his clients to achieve a seamless and stress-free experience.

When clients choose to work with Alistair, they can expect his expertise and attention to detail every step of the way. Alistair’s process starts with situational analysis, goal setting and client education and moves to identifying the exact milestones to make his clients’ goals a reality. From there, Alistair will negotiate the strongest terms for his clients and guide them to make informed and equitable decisions.  Alistair's dedication to client satisfaction extends far beyond the closing of a deal, as evidenced by his long-term relationships with clients who rely on him for ongoing support and assistance.

Alistair and his wife, Kathy, reside at their home in Santa Cruz, while their two adult daughters, Kaylee and Macy, have ventured out on their own. Alistair is an avid mountain biker, snowboarder and lifelong surfer. Alistair won the Nelscott Reef Big-Wave Classic a record three times from 2007 to 2009 with partner Adam Replogle, was a nominee for the Billabong XXL Global Surfing Awards Biggest Wave of the Year and Surfer Poll Awards, and has been featured in numerous international magazine and video features.