Alistair Craft & Associates is one of the most accomplished and respected real estate brokers in the Santa Cruz County real estate market today. Alistair has consistently been ranked in the highest 1.5% of realtors nationwide by RealTrends’ annual rankings in the Wall Street Journal. Over the course of our career serving both buyers and sellers, A&A has facilitated more than $500 million in sales, a testament to Our expertise, dedication and client satisfaction.

Alistair Craft & Associates success is rooted in our deep understanding and unwavering passion for local markets. We bring to the table a wealth of knowledge, negotiation skills, and a commitment to professionalism. In a market like Santa Cruz County, where multiple offers are common and relationships between agents are crucial, A&A’s reputation among our peers speaks volumes.

Central to A&A’s approach is our belief in providing value-add to clients at every stage of their real estate journey. Beyond mere transactions, we focus on offering comprehensive support and guidance. Our intimate familiarity with Santa Cruz County's neighborhoods and schools, coupled with our extensive network of industry trade professionals (contractors, architects, painters, electricians, plumbers, stagers, inspectors, etc.) enable our clients to achieve a seamless and stress-free experience.

When clients choose to work with Alistair Craft & Associates, they can expect our expertise and attention to detail every step of the way. Our process starts with situational analysis, goal setting and client education and moves to identifying the exact milestones to make our clients’ goals a reality. From there, we will negotiate the strongest terms for our clients and guide them to make informed and equitable decisions.  Our dedication to client satisfaction extends far beyond the closing of a deal, as evidenced by our long-term relationships with clients who rely on us for ongoing support and assistance.