Alistair Craft is one of the most accomplished and respected real estate brokers in the Santa Cruz County real estate market today. Alistair has consistently been ranked in the highest 1.5% of realtors nationwide by RealTrends’ annual rankings in the Wall Street Journal. Over the course of his career serving both buyers and sellers, Alistair has facilitated more than $500 million in sales, a testament to his expertise, dedication and client satisfaction.

Alistair Craft’s success is rooted in his deep understanding and unwavering passion for local markets. He brings to the table a wealth of knowledge, negotiation skills, and a commitment to professionalism. In a market like Santa Cruz County, where multiple offers are common and relationships between agents are crucial, Alistair’s reputation among his peers speaks volumes.

Central to Alistair’s approach is his belief in providing value-add to clients at every stage of their real estate journey. Beyond mere transactions, he focus’s on offering comprehensive support and guidance. His intimate familiarity with Santa Cruz County's neighborhoods and schools, coupled with his extensive network of industry trade professionals (contractors, architects, painters, electricians, plumbers, stagers, inspectors, etc.) enable his clients to achieve a seamless and stress-free experience.

When clients choose to work with Alistair Craft, they can expect his expertise and attention to detail every step of the way. His process starts with situational analysis, goal setting and client education and moves to identifying the exact milestones to make his clients’ goals a reality. From there, we will negotiate the strongest terms for his clients and guide them to make informed and equitable decisions.  His dedication to client satisfaction extends far beyond the closing of a deal, as evidenced by his long-term relationships with clients who rely on him for ongoing support and assistance.