Alistair Craft stands as one of the most accomplished and respected real estate brokers in Santa Cruz County's dynamic market. Consistently ranked among the top 1.5% of realtors nationwide by RealTrends' annual rankings in The Wall Street Journal, Alistair has orchestrated over $500 million in sales throughout his career, serving buyers and sellers with unparalleled expertise, dedication, and a relentless focus on client success.

At the heart of Alistair's achievements lies his profound knowledge of—and unyielding passion for—local markets. He delivers exceptional value through sharp negotiation skills, strategic insight, and unwavering professionalism. In Santa Cruz County, where competitive multiple-offer scenarios are the norm and agent relationships drive outcomes, Alistair's sterling reputation among peers is a powerful endorsement of his integrity and effectiveness.

Alistair's client-centered philosophy emphasizes value at every touchpoint, transforming transactions into transformative experiences. He goes beyond the basics, providing tailored guidance, education, and support from initial consultation to long-term stewardship. With an intimate command of the area's neighborhoods, schools, and lifestyle nuances—paired with a robust network of trusted professionals, including contractors, architects, painters, electricians, plumbers, stagers, and inspectors—Alistair ensures a seamless, stress-free journey that empowers clients to thrive.

Partnering with Alistair means gaining a trusted advisor who anticipates needs and delivers precision at every stage. His proven process begins with a thorough situational analysis, collaborative goal-setting, and empowering education, then charts clear milestones to turn aspirations into achievements. He masterfully negotiates optimal terms, fostering informed, equitable decisions that align with your vision. True to his commitment, Alistair's dedication endures well past closing, as reflected in the enduring relationships he builds—clients who return time and again for his reliable counsel and advocacy.